“We are original”, campaign by levi’s

By: Creative Indaba

“#We are original”,This is a slogan everyone has been tagging at the levie’s casting photo shoot campaign that was held yesterday at the Shine studio in Braamfontein.
Anyone was invited, and expected to rock in on their levies jeans, t-shits or jacket so they can be a one day model as they pose for photos being taken by “i see a different you” trio.

The routine was, register, hand in your levies interesting story, get styled and make up done, and chill for your number to be called. After your photos had been shot, Levi’s share them on their time line as well as on instagram using “we are original and “live in levie’s”.

Photos: Duncan Tshikovhi

“We are original”, Levi’s campaign video.

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